Not only should information be localised for different cultures and languages - we must take age groups into account as well! Why? How does this impact our information, images, technologies, and processes? How can we make them better?

Let's address these questions, become inspired by the possibilities, and even poke fun at the whole situation. There are indeed surprising oversights in our information and ways of correcting them.

Many companies today offer their customers certification programs rather than individual courses or classes. But how do you build a certification program? What are the things to look for to create a good program? And how do you market and sell the program?

This presentation will answer all these questions and bring very practical examples of certification programs that were built and marketed.

Comverse has developed a unique approach to address the issues of document clarity and accuracy. By combining topic-based modularization principles adapted from DITA with highly professional writers and onsite "document engineers", the resulting documentation is easy to use, easy to understand, and easy to retrieve.

Usability of multilingual websites is critical in today's global market. Add a right-to-left language and it becomes a real challenge! Learn the latest recommendations about bidirectional bilingual sites.

Terminology management is one of the most challenging and misrepresented areas in the authoring sector. This lecture will discuss the importance of terminology management, while highlighting SDL Trados™ MultiTerm as a powerful terminology management tool.

How GigaSpaces transformed its 1,000-page online help into a public wiki portal (http://www.gigaspaces.com/wiki), allowing everyone to participate in content creation, and creating an end-user experience one analyst described as "amazing!"

This presentation will demonstrate how you can take advantage of the added value of electronic documents by incorporate movie clips to demonstrate software processes and functions in the electronic document.

This session concentrates on the benefits of EPSS (Electronic Performance Support System), describing the varying levels of EPSS, and demonstrating I3 EPSS - a suite of technology tools backed by structured methodology that will help you create the next generation of help systems.

Hands-on experience implementing XML-based content management solutions for a number of Israeli companies.

Why DITA? Is DITA for everybody? If not, then DITA for whom? How to anticipate if DITA will be a success. What is DITA success? What is needed to successfully implement DITA.

The presentation discusses key authoring issues in design and use of the XML-based, DITA structured content creation component of a hi-tech content management system for technical publications.

Whether you create structured content such as DITA, or unstructured documentation using FrameMaker or Word, the methods to optimize reuse and achieve conditional publishing are the same.

What happens when your job loses its spark and every task elicits a reaction of "been there, done that"? This presentation deals with job burnout and offers ideas for coping-along with some encouragement.

Why do some people converse with ease, while others struggle to make themselves understood? This presentation will discuss how difficult social interactions ("social anxiety") can affect technical communicators and SMEs..

Myths, theories, and truths about leadership. Do you have what it takes? Tips and lessons you can use to find out.

Are you confused by the terms extraversion and introversion? Do you feel like you are neither one nor the other? Find out about research that rethinks these characteristics, and learn how to leverage this knowledge to bring out the best in your team.